Information pursuant to  Art. 13 EU-GDPR


Many thanks for your interest in our online presence.

We hold the protection of your personal data near and dear. We should therefore like to take this opportunity to inform you about data protection in our company. Naturally, we comply with statutory provisions, in particular the EU GDPR, the Federal Data Protection Act (FDPA), the Telemedia Act (TMG) and all other provisions of data protection legislation.


The subject of the data protection is personal data. This is according to Art. 4 (1) EU GDPR any information relating to an identifiable natural person. This includes e.g. information such as your name, postal address, email address or telephone number, however also where applicable usage data such as your IP address.


You can trust us with your personal data.

It is encrypted by digital security systems before being transmitted to us. This site uses SSL encryption for the protection of any confidential content transmitted, such as for example enquiries that you send to us in our capacity as the site operator. Whenever the SSL encryption is activated, the data that you transmit to us cannot also be read by third parties. Technical measures have been implemented to protect our websites from damage, destruction or unauthorised access.


1. Name and address of the data controller

The data controller as defined by the General Data Protection Regulation and by other national data protection laws of Member States as well as other provisions of data protection

legislation is:

Atera GmbH

Im Herrach 1

D-88299 Leutkirch im Allgäu



2. Data protection officer:

The data controller’s data protection officer is:

Ms Antje Franz



3. General information on data processing

Collection of data on our website

How do we collect your data?

Your data is on the one hand collected as the result of your providing it to us. This may concern e.g. data entered by you on a contact form. Other data is automatically collected by our IT systems whenever you visit the website. This is above all technical data (e.g. Internet browser, operating system or time at which the site was viewed). The collection of this data takes place automatically as soon as you enter our website.

Whenever you visit our website, your browsing behaviour may be statistically evaluated by analysis tools from third party providers. This is done above all using cookies and so-called analysis programmes. As a rule, the analysis of your browsing behaviour is done anonymously; the browsing behaviour cannot be traced back to you. You may opt out of this analysis or prevent this by not using certain tools. You can find detailed information about this in the privacy policy that follows.

You may opt out of this analysis. We shall inform you about the options for opting out of this in this privacy policy.


What do we use your data for?

Some of the data is collected in order to deal with your enquiry and to ensure that the website is made available without errors. Other data may be used to analyse your user behaviour.


4. Rights with regard to your data

Users have the right

to confirmation as to whether data concerning them is being processed, to information on the data processed, to further information about the data processing and to copies of the data (cf. also Art. 15 GDPR);•

to the rectification of inaccurate data and/or to have incomplete data completed (cf. also Art. 16 GDPR);•

to the erasure without undue delay of data concerning them (cf. also Art. 17 GDPR), or, alternatively, where further processing is necessary pursuant to Art. 17 (3) GDPR, to the restriction of processing in accordance with Art. 18 GDPR);•

to receive the data concerning them which they have provided and to transmit this data to other providers/controllers (cf. also Art. 20 GDPR);•

to lodge a complaint with the supervisory authority if they consider that in processing the data concerning them, the provider is infringing provisions of data protection legislation (cf. also Art. 77 GDPR);•

 The supervisory authority competent in matters covered by data protection legislation is the State Commissioner for Data Protection of the federal state in which our company has its headquarters, hence for Atera GmbH: The Baden-Württemberg State Commissioner for Data Protection, Königstr. 10a, 70173 Stuttgart


The provider is moreover obliged to inform all recipients to whom the provider has disclosed data of any rectification or erasure of data or of the restriction of processing that takes place on the basis of Article 16, 17 (1), 18 GDPR. No such obligation exists however if this notification is impossible or is associated with disproportionate expenditure. Regardless of this, users have the right to obtain information about these recipients.

Users and data subjects also have the right pursuant to Art. 21 GDPR to object to the future processing of data concerning them if the data is processed by the provider in accordance with Art. 6 (1) lit. f) GDPR. An objection to data processing for direct marketing purposes is in particular permissible.


5. Making the website available and creation of log files

Server log files

The provider of the sites automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. Such information includes:

• Browser type and browser version, • operating system used, • referrer URL, • user’s Internet service provider, • date and time of access, • user’s IP address


This data will not be merged with other data sources.

The basis for the data processing is Art. 6 (1) lit. f GDPR, which permits the processing of data for the performance of a contract or to complete precontractual measures.

The system needs to temporarily store the IP address to make the website available to the user's computer. The user's IP address has to be stored for such purpose for the duration of the session. The information is stored in log files to ensure the functionality of the website. We use the data moreover to optimise the website and to ensure the security of our IT systems. In this connection, there is no evaluation of the data for marketing purposes. Our legitimate interest in the data processing pursuant to Art. 6 (1) lit. f GDPR is also served by these purposes. The collection of the data required to make the website available and the storage of the data in log files is essential for the operation of the website. There is therefore no option for users to object to this.


6. Cookies

Our website uses cookies.

Cookies are text files which are stored in the user's Internet browser, respectively stored by the Internet browser in the user's computer system. If a user views a website, a copy may be stored in the user's operating system. This cookie contains a distinctive string that allows the browser to be clearly identified if the website is viewed again.

Technical safeguards are use to anonymise users' data collected in this way. It is therefore no longer possible to associate the data with the user who viewed the site. The data is not stored together with users' other personal data. When viewing our website, users are informed by an information banner about the use of cookies for analysis purposes and are referred to this privacy policy. There is in this connection also an indication of how the storage of cookies can be prevented in the browser settings. When viewing our website, users are informed about the use of cookies for analysis purposes and their consent to the processing of the personal data used in this connection is obtained. There is in this connection also a reference to this privacy policy.


The legal basis for the processing of personal data through the use of cookies for analysis purposes exists where users have provided the related consent pursuant to Art. 6 (1) lit. a GDPR.


Cookies are stored on the user's computer and transmitted by the said computer to our site. You as the user therefore have full control over the use of cookies. You can disable or restrict the transmission of cookies by changing the settings in your Internet browser. Please refer to your browser manufacturer for instructions on how this works in detail. Cookies that have already been stored can be deleted at any time. This can even be done automatically. If cookies are disabled for our website, it may potentially no longer be possible to use the full functionality of the website.


7. Contact form

If you use the contact form to send us enquiries, we shall store the information provided by you that we obtain from the enquiry form, including the contact details that you specified therein, to deal with the enquiry and for the event of any follow-up queries.

Whenever you commission us to provide a service or to deliver goods, we collect and store your personal data in principle only insofar as this is necessary for the provision of the service or the performance of the contract. It may for this purpose be necessary to disclose your personal data to companies whose services we call upon in order to provide the service or to implement the contract. This includes e.g. shipping companies or other service providers.

The data entered on the contact form is therefore processed solely on the basis of your consent (Art. 6 (1) lit. a GDPR). You may withdraw this consent at any time. All you need to do is to notify us informally by email. The withdrawal of consent shall not affect the lawfulness of data processing operations carried out up until the withdrawal of consent.

We retain the data entered by you on the contact form up until such time as you ask us to erase such data, withdraw your consent to the storage or there is no longer any purpose for the storage of the data (e.g. once your enquiry has been dealt with in full). Mandatory statutory provisions, in particular records retention periods, are unaffected by this.


We must advise you that data transmission over the Internet (e.g. communication by email) can have security gaps. It is not possible to fully protect data against access by third parties


8. Google Analytics

To evaluate the use of our content, we use Google Analytics, a web analysis service from Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA.

Google uses so-called “cookies”. These are text files which are stored on your computer and allow an analysis of your use of the website. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there.

The cookies are stored based on Art. 6 (1) lit. f GDPR. The website operator has a legitimate interest in analysing user behaviour to optimise both its online content and its advertising.

We have activated the IP anonymization feature on this website. As the result of the IP anonymization feature on this website, Google will shorten your IP address within Member States of the EU or in other Contracting States to the Agreement on the European Economic Area prior to transmission to the USA. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. Google will use the information generated on our behalf to evaluate your use of our site, to compile reports on website activity for our site and to provide us with other services relating to website and Internet use. Google will also, where necessary, transfer this information to third parties, where this is prescribed by law or third parties are processing this data on Google's behalf. Google will under no circumstances combine your IP address with other data from Google. You can prevent cookies being stored by selecting the appropriate settings in your browser. However, we must advise you that doing so may mean you will not be able to enjoy the full functionality of this website.By using our site, you consent to the data concerning you that is collected being processed by Google in the manner described above and for the aforementioned purpose.

You can prevent the data generated by the cookie about your use of the website (incl. your IP address) from being passed to Google and opt out of the processing of such data by Google: You can opt out of the collection and storage of data by Google Analytics at any time with effect for the future. For this, you have the option of installing a browser plugin as provided by Google. This is available for various browser applications and can be downloaded at

You can find more detailed information on the terms of use and privacy at


9. Google AdWords and Google Conversion-Tracking

This website uses Google AdWords. AdWords is an online advertising programme from Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States (“Google”).

As part of Google AdWords, we use so-called conversion tracking. When you click on an ad served by Google, a conversion tracking cookie is set. Cookies are small text files that the internet browser stores on the user’s computer. These cookies expire after 30 days and are not used for the personal identification of users. If users visit certain pages of this website and the cookie has not yet expired, Google and we can tell that the user clicked on the ad and was directed to that page.

Each Google AdWords advertiser has a different cookie. Thus, cookies cannot be tracked using the websites of AdWords advertisers. The information obtained using the conversion cookie is used to create conversion statistics for AdWords advertisers who have opted for conversion tracking. Advertisers are told the total number of users who clicked on their ad and were directed to a page containing a conversion tracking tag. However, advertisers do not obtain any information that can be used to personally identify users. If you do not wish to participate in tracking, you can opt out of this by easily disabling the Google conversion tracking cookie from the user settings in your internet browser. In so doing, you will not be included in the conversion tracking statistics.

The storage of “conversion cookies” is based on Art. 6 (1) lit. f GDPR. The website operator has a legitimate interest in analysing user behaviour to optimise both its online content and its advertising.

You can find more information about Google AdWords and Google Conversion Tracking in the Google privacy policy

You can configure your browser to inform you about the setting of cookies and only accept cookies on a case-by-case basis, reject cookies under certain conditions or in general, or automatically delete cookies when closing your browser. Disabling cookies may limit the functionality of this website.


Google Analytics Remarketing

Our websites use the features of Google Analytics Remarketing combined with the cross-device capabilities of Google AdWords and Google DoubleClick. This service is provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

This feature makes it possible to link target audiences for advertising created with Google Analytics Remarketing to the cross-device capabilities of Google AdWords and Google DoubleClick. This allows advertising based on your personal interests, tailored to you by virtue of your previous usage and browsing behaviour on one device (e.g. mobile phone), to be displayed on another one of your devices (such as a tablet or PC).

Once you have given your respective consent, Google will for this purpose associate your web and app browsing history with your Google Account. That way, the same personalised advertising can be placed on any device that you use to log in to your Google Account.

To support this feature, Google Analytics collects Google-authenticated IDs of users that are temporarily linked to our Google Analytics data to define and create target audiences for cross-device ad promotion.

You can permanently opt out of cross-device remarketing/targeting by disabling personalised advertising in your Google Account; follow this link:

The aggregation of the data collected in your Google Account data is based solely on your consent, which you may give to or withdraw from Google (Art. 6 (1) lit. a GDPR). For data collection operations not merged into your Google Account (e.g. because you do not have a Google Account or have objected to the merging of data), the collection of data is based on Art. 6 (1) lit. f GDPR. There is a legitimate interest insofar as the website operator is interested in the anonymous analysis of website visitors for advertising purposes.

You can find more information and the data protection regulations in Google’s Privacy Policy available at:


10. YouTube

Our website uses plugins from YouTube, which is operated by Google. The operator of the sites is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA.

If you visit one of our sites featuring a YouTube plugin, a connection to the YouTube servers is established. This tells the YouTube server which of our sites you have visited. If you are logged in to your YouTube account, YouTube allows you to associate your browsing behaviour directly with your personal profile. You can prevent this by logging out of your YouTube account. The use of YouTube is in the interest of an attractive presentation of our online content. This constitutes a legitimate interest pursuant to Art. 6 (1) lit. f GDPR.

You can find further information about how user data is handled in YouTube’s privacy policy available at


11. Google Web Fonts

For uniform representation of fonts, this site uses so-called web fonts provided by Google. When you view a site, your browser loads the required web fonts into your browser cache to display texts and fonts correctly. For this purpose the browser used by you has to establish a connection to Google’s servers. Because of this, Google learns that our website was viewed via your IP address. Google Web fonts is used to ensure a uniform and attractive presentation of our online content. This constitutes a legitimate interest pursuant to Art. 6 (1) lit. f GDPR.

If your browser does not support web fonts, a standard font is used by your computer. You can find further information about Google Web Fonts at and in Google‘s privacy policy


12. Google Maps

This site uses the Google Maps map service via an API. This service is provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

To use the features of Google Maps, it is necessary to store your IP address. As a rule, this information is transmitted to a Google server in the USA and stored there. The provider of this site has no influence on this data transfer.

The use of Google Maps is in the interest of an attractive presentation of our online content and to make it easy to find the places indicated on the website.  This constitutes a legitimate interest pursuant to Art. 6 (1) lit. f GDPR.

You can find more information about how user data is handled in Google’s privacy policy available at

13. Links to other providers’ websites

Our websites may contain links to other providers' websites, to which this privacy policy does not extend. Where the collection, processing or use of personal data is associated with the use of other providers' websites, we would ask you to please take note of the data privacy notices of the respective providers.